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Liqour consumption statastics reveal mind boggling facts PDF Print Write e-mail
Editorial - Featured Stories
Saturday, 23 July 2011 22:37

In Indian democracy the hike in onion prize can jolt down the Govt. On rise in the price of patrol by a few paisa people create ruckus and controversies but the docile liquor consumers of the country never criticize the Govt. for any price rise, they are just dedicated and committed to helping govt. in the revenue generation.

Liquor has always been a debating topic between those who like and those who don’t. but this time the liquor consumption statistics of one

of the poorest Distt. of India, Chamba in Himachal Pradesh has once again made it an institution for the think tanks as it reveals some extraordinary facts.
Giving a brisk glance to the statistics The district has a population of 5.20 lakh in which number of BPL families is 46,393. The per capita expenditure on the liquor is surprisingly Rs 1550. Liquor remains a lucrative commodity as the sale of the liquor through total 140 liquor vends of this distt. for the current fiscal year is projected to the tune of ` 80 crore. The sale through the six CSD canteens, illicit country liquor, and smuggled liquor is in addition to this figure. The Excise and Taxation department earned revenue from the excise duty on the sale of the liquor in the district for the year 2009-10 and 2010-11 as Rs 25,31,46,879 and 30,46,09,016. This shows a tremendous hike of 22% from the last year. The estimated revenue collection from the excise duty on the sale in this year is more than 35 crore. It means that in this year the sale of the liquor will cross the `80 crore mark and per capita expenditure of the district on liquor will become `1550. In a small town of India, Chowari, with a population of just 3700, the liquor sale target is 2 crore. It means a per capita expenditure of whopping Rs. 5405 on the liquor only.
The Govt.’s trust on the liquor consumer can be conceived perfectly by the fact that every year there is a hike of 15% to 20% in the sales target of Liquor. The records of last 10 years illustrate that the consumers have never disappointed the Govt ,they have always proved their capabilities and capacity and the Govt. is successful in meeting yearly targets every time
Apart that another study shows that the expenditure incurred on the mobile recharge by the district people is too have an alarming figure . Last year they spent ` 3.5 crore on the mobile recharge of prepaid connections of Airtel, Tata, BSNL, Reliance etc. . Alone one of these mobile company did the bussiness of ` 1.5 crore on mobile recharge. This amount is in addition to the fixed line, WLL and postpaid connections. So only through mobile recharge and consuming liquor people of this Distt will spend Approx. Rs 120 crores in this fiscal year. It is also worth mention that a major geographical part of the district is not covered by the mobile network. It is interesting to know that people are not aware of the major poverty alleviation programs of the state government but they know everything about the different packs and schemes of the mobile companies like message up ,and power etc..
Assistant Excise & taxation Commissioner of the Distt. Ravinder Kumar confirmed that this year there is 22% hiked target of excise revenue collection as compared of last year’s Rs. 304609016.00.



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